“Red is dead, la campaña de Renault que se burla de Ferrari…  Estábamos acostumbrados a ver la lucha de Pepsi vs Coca-Cola o incluso McDonald’s contra Burger King, pero es la primera vez que nos encontramos unas piezas de Renault que atacan directamente a Ferrari. De la mano de Publicis Conseil (Francia), los de Renault crearon estas piezas tras proclamarse vencedores…

Secretaria de Saúde de Pernambuco: 360º Blood Poster Advertising Agency: Blackninja, Recife, Brazil; Creative Director: Lenilson Lima; Art Director: Bertone Balduino; Copywriter: Ian Thomé; Account director: Maria Edith; Account managers: Cyntia Beltrão, Diego Espíndola; Production Company: VDG; Director: Renata Oliveira; Director of Photography: Renata Oliveira, Lenilson Lima; Producer: VDGEditors: Filipe Soares, Marcos Vinícius; Photographer: Thiago…

Lynx deodorant and their longstanding agency partners, BBH London, reactive advertising to the debacle with a lovely print ad running in all the major newspapers of that day: Using the same recognisable typeface as the now over-parodied and over-used “Keep Calm and Carry On” WWII Government posters, the Unileaver-owned brand creatively builds on its age-old…

Agency: Scholz & Friends, Kyiv, Ukraine; Creative Director: Mikhail Krivorouk; Art Directors: Petr Storozhenko, Vitaliy Ivko; Copywriter: Vera Tyshchenko; Photographer: Alexandr Zhadan; Production: Positive Pictures  

This is a pair of Levi’s®, buttons and rivets and pockets and cuffs, and the thread that holds it together. When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs; It’s the thread in your seams that’s…

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Advertising Agency: Ogilvy & Mather, Paris, France; Creative Director: Kurt Novack; Art Director: Adrien Havet; Director: Stuart McIntyre; Production Company: Steam Films; Video Production: Steam Films; Sound Production: Apollo Studio, Yan dal Santo; Design: Niels Shoe

Advertising agency: Y&R, Paris, France; Creative Directors: Jorge Carreno, Robin de Lestrade; Art director: Emmanuel Courteau; Copywriter: Pierre – Philippe Sardon; Art Buyer: Claire Nicaise-Schindler; 3D Artist: Elizabeth Sillard / Lamanufacture Paris; Digital retoucher: MK Studios