Sorry Harry


Lynx deodorant and their longstanding agency partners, BBH London, reactive advertising to the debacle with a lovely print ad running in all the major newspapers of that day: Using the same recognisable typeface as the now over-parodied and over-used “Keep Calm and Carry On” WWII Government posters, the Unileaver-owned brand creatively builds on its age-old proposition that its product makes men irresistible towards women; a mainstay of their creative deployments and an ingrained fixture of the brand.


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