If you study portraits of prominent men of the 20th Century – whether it’s US orchestra conductors, generals or ambassadors – a recognisable shift takes place in 1901. That’s the exact year King C Gillette invented his safety razor with disposable blades.

Note: all names and dates in this campaign for Gillette are accurate.

[Advertising Agency: BBDO, New York, United States; Chief Creative Officer: David Lubars; Executive Creative Director: Toygar Bazarkaya; Creative Director: Oliver Handlos, Nick Klinkert, Tom Kraemer, Jens Waernes; Copywriter: Oliver Handlos, Tom Kraemer; Art Director: Nick Klinkert, Jens Waernes; Illustrator: Issam Kerriou; Art Buyer: Betsy Jablow; Account Manager: Henrie Clarke, Dylan Green, Cassi Pires; Retouch: Steve Lakeman]