Lynx deodorant and their longstanding agency partners, BBH London, reactive advertising to the debacle with a lovely print ad running in all the major newspapers of that day: Using the same recognisable typeface as the now over-parodied and over-used “Keep Calm and Carry On” WWII Government posters, the Unileaver-owned brand creatively builds on its age-old…

Agency: Scholz & Friends, Kyiv, Ukraine; Creative Director: Mikhail Krivorouk; Art Directors: Petr Storozhenko, Vitaliy Ivko; Copywriter: Vera Tyshchenko; Photographer: Alexandr Zhadan; Production: Positive Pictures  

This is a pair of Levi’s®, buttons and rivets and pockets and cuffs, and the thread that holds it together. When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs; It’s the thread in your seams that’s…

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Advertising Agency: Ogilvy & Mather, Paris, France; Creative Director: Kurt Novack; Art Director: Adrien Havet; Director: Stuart McIntyre; Production Company: Steam Films; Video Production: Steam Films; Sound Production: Apollo Studio, Yan dal Santo; Design: Niels Shoe